The Pioneer Woman‘s culinary queen, Ree Drummond, just dropped major career news that fans won’t want to miss: she’s launching a whole new YouTube series called Drummond Ranch.
The celebrity chef announced the news on June 20, 2025, by sharing a sneak‑peek trailer on her Facebook page. Unlike her long‑running Food Network show, this series will be a more personal, behind-the-scenes kind of show, focusing on her family’s ranch life. According to her trailer description, the series will highlight “the cowboys (including Paige!), cattle, horses, weather, markets, ups, downs, and everything in between.” This means viewers can expect to follow Ree’s husband Ladd, his brother Tim, and their daughter Paige as they feed cattle, manage the land, and handle day-to-day ranch responsibilities. The series even includes exclusive behind‑the‑scenes coverage of Paige’s recent wedding, which will give fans a more holistic view of the Drummond family life.
Ree Drummond also confirmed that she will take a supportive back seat in Drummond Ranch. But that doesn’t mean she’s entirely gone; she does make a brief appearance in the trailer where she serves breakfast to Ladd and the ranch crew before they head out for the day. While a specific release date wasn’t unveiled, she confirmed that new episodes will be dropping soon and encouraged fans to subscribe to the family’s YouTube channel to stay updated.
A YouTube Series Is a Huge Brand Expansion For Ree Drummond
With the launch of Drummond Ranch on YouTube, Ree Drummond seems to be expanding her content beyond food and stepping into the world of family-centered reality content. The genre has recently surged in popularity thanks to shows like Duck Dynasty, The Kardashians, and Alaskan Bush People. And if Drummond Ranch is successful, it could pave the way for Ree’s full transition into traditional reality TV.
By launching Drummond Ranch as a YouTube-first series, Drummond is also responding to the growing demand for authentic digital content. The show moves away from the polished, studio-lit style of her Food Network cooking segments and would help her stay relevant with on-demand, unscripted content this time. Not to forget that for someone like Drummond, the series would immediately pave avenues for brand partnerships linked to agriculture, family life, and rural living. Not to forget that the series, not being traditional TV has a silver lining — it gives Drummond full creative control to spotlight family members on her terms and shape storylines that would give her family brand the required face-lift.