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Have you ever wondered what gives Martha Stewart fluffy, full lashes in her iconic Instagram selfies? The 83-year-old’s secret is out! She swears by this volumizing mascara, and it’s now 30% off for Amazon Prime Day.
Makeup artist Daisy Toye revealed on her ShopMy page that Lancôme Lash Idôle Mascara is one of Stewart’s “favorites.” She’s in good company, too — other chic celebrity moms like Kris Jenner and Kathy Hilton also use it for a lengthening, fluttery effect. While the price point is usually on the luxe side, Prime Day is the perfect opportunity to get on sale and see what all the hype is about.
Get the Lancôme Lash Idôle Mascara (Originally $30) on sale for just $21 at Amazon! Please note, prices are accurate at the date of publication but are subject to change.
So, what’s so special about this mascara? It’s crafted with a unique, curved brush, which separates each lash while coating them with lightweight and buildable volume. While other options result in clumpy, hard lashes, this Lancôme pick gives you an extension-worthy, natural finish that’s perfect for everyday (or maybe even a glam, Martha-style selfie moment).
Additionally, it’s one of those mascaras that’s flattering on all ages. Over time, mature lashes can lose fullness or go straight, but this formula adds extra a fanned effect without weighing lashes down or flaking throughout the day. This is just one of many reasons celebrity makeup artists keep it in their kit — and why celebrities request it again and again.
It’s not just Stewart that can’t stop buying this mascara though. In fact, over 5,100 shoppers gave it a five-star rating. One of them, who’s a “woman of age” with “very thin eyelashes,” said that they tried extensions but they didn’t live up to the hype. This mascara on the other hand, “fills out” lashes and makes them appear “longer and fuller.”
Curious enough to try the glam that’s good enough for Martha Stewart, Kris Jenner and Kathy Hilton? Prime Day is the perfect moment to throw it in your cart while it’s still on a rare sale. Trust Us, your lashes will look so effortless, you may just skip the falsies forever.
See it: Lancôme Lash Idôle Mascara (Originally $30) on sale for just $21 at Amazon! Please note, prices are accurate at the date of publication but are subject to change.
Looking for something else? Explore more from Lancôme here and more volumizing mascaras here! Don’t forget to check out all of Amazon’s Daily Deals for more great finds!