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Amazon Prime Day 2025 is finally here! This time around, it’s four days long and officially the longest Amazon Prime Day ever. That means more time to score major deals on everything from summer dresses and celeb-loved skincare to TVs, patio furniture, treadmills and hair stylers.
The massive shopping extravaganza started today Tuesday, July 8 and goes through Friday, July 11. It arrived just in time for us to shop for everyday essentials and splurges alike. Big price drops on top fashion, high-end skincare, wish-list electronics and fitness must-haves from brands like Apple, Levi’s, Hisense and Apple for up to 88% off.
Below, you’ll find our hand-selected list of Amazon sales — many of which are selling out fast. If you have burning Prime Day questions, we answer those, too.
Best Amazon Prime Day 2025 Deals
Best Fashion and Beauty Deals
- Supergoop! Play Everyday Lotion SPF 50 — was $68, now $54!
- Coach Crossgrain Leather Kitt Messenger Bag — was $175, now $104!
- SK-II LXP Ultimate Revival Essence Skincare — was $315, now $252!
- TruSkin Vitamin C Serum — was $49, now $25!
- Tapata Capri Dress Pants — was $36, now $27!
- Mario Badescu Body Lotion — was $10, now $8!
- Missha Glow Skin Balm — was $27, now $12!
- Warners Easy Does It Underarm-Smoothing Comfort Bra — was $42, now $22!
- Nanoleaf LED Light Therapy Face Mask — was $250, now $150!
- Zeagoo Summer A-Line Dress with Pockets — was $30, now $19!
- Shapermint Shapewear — was $27, now $21!
- Xieerduo Summer V-Neck Dress — was $25, now $12!
- Suuksess Mesh One-Piece Swim Dress — was $60, now $28!
- Honeylove SuperPower Shapewear — was $89, now $69!
Best Tech Deals
Best Home and Kitchen Deals
- Moccamaster Kbgv Select 10-Cup Coffee Maker — was $359, now $180!
- Bissell Little Green Mini Portable Carpet Cleaner — was $95, now $70!
- Breville Barista Express Espresso Machine — was $750, now $550!
- Yogasleep Dohm Nova White Noise Sound Machine — was $65, now $52!
- Stanley AeroLight 20-Ounce Transit Bottle — was $35, now $30!
- Contigo Ashland 2.0 Leak-Proof Water Bottle — was $33, now $22!
- Ring Floodlight Cam Wired Plus (newest model) — was $180, now $100!
- Traeger Grills Woodridge Pro Pellet Grill — was $1,150, now $1,000!
- Hydro Flask 40-Ounce Travel Tumbler — was $40, now $24!
- Hatch Restore 3 Sunrise Alarm Clock — was $170, now $140!
- Le Creuset Signature Deep Round Grill — was $190, now $140!
Best Health and Fitness Deals
Outdoor and Sporting Goods Deals
- Ninja FrostVault 65-Quart Cooler with Wheels — was $350, now $265!
- Segway Ninebot F2/F2 Pro Electric Scooter — was $700, now $470!
- Coleman Skydome Camping Tent with Screened Porch — was $240, now $155!
- Coleman Classic 3-Burner Propane Camping Stove — was $221, now $130!
- Coleman Classic Series Insulated Portable Rolling Cooler with Wheels — was $110, now $82!
- Energizer LED Headlamp Pro (2-Pack) — was $22, now $12!
- Marmot Men’s Trestles 30 Sleeping Bag — was $119, now $64!
- Ecovacs Goat A2500 RTK Robot Lawn Mower — was $2,000, now $1,200!
- Ego Power+ Electric Lawn Mower — was $429, now $365!
- Thermacell Ex90 Rechargeable Mosquito Repeller — was $50, now $33!
What Is Amazon Prime Day?
Amazon Prime Day is the retailer’s biggest shopping event that delivers major discounts on top brands and bestselling products, giving you record-breaking prices. This year, the annual sale runs from Tuesday, July 8 to Friday, July 11 — making it the longest Prime Day event yet. From our past experience, it’s basically Black Friday in July.
What Is on Sale During Amazon Prime Day?
What isn’t on sale during Amazon Prime Day? Thousands of products, like headphones, dresses, sandals, anti-aging serums, stylish furniture, comfortable mattresses and designer bags are just a few popular categories you can shop from. Amazon will also be slashing deals on kitchen gadgets, home decor and sports equipment. Right now, we’re seeing deals on Apple goods, Levi’s denim jackets, Laneige lip masks, Coach purses, Beats headphones and more.
Is Amazon Prime Day Only for Prime Members?
Technically, yes. Amazon’s Prime Day sale is a way to celebrate Prime members with exclusive deals and discounts — but truly anyone can shop the event. You’ll find markdowns on the most popular and top-rated items across nearly 35 categories on Amazon during the four-day event. However, if you want to take advantage of the absolute best deals, under-the-radar discounts and complimentary two-day shipping, consider signing up for a free 30-day trial of Prime.
How Do I Sign Up for an Amazon Prime Membership?
Right here! Amazon is offering a risk-free 30-day free trial, so you can enjoy exclusive discounts, Prime entertainment, fast and free shipping and more during Prime Day and beyond. Read: You’ll get your goodies at your front door in no time.