In the run-up to San Diego Comic-Con later this month, Paramount+ is preparing fans to “nerd out” with them through a new social media campaign. Today marked the launch of the new Nerd Out social handle across Instagram, Facebook, and TikTok to connect with fans of Paramount’s biggest franchises, from Star Trek to SpongeBob. These new pages were designed to release exclusive content for fans, celebrating what makes the media giant’s series so beloved. As part of the announcement, Collider can exclusively share that Nerd Out will also be coming to SDCC with a new fandom-centric activation that will give attendees a chance to connect directly with these franchises. It’ll be located at The Lawn outside the Omni San Diego Hotel, and it won’t require a reservation or a badge to get in.
Paramount has always had a strong presence at SDCC thanks to its recent Lodge activations and franchise-specific attractions. However, the new Nerd Out promises something a bit different that isn’t officially associated with the annual pop culture event. Worlds will collide at the venue, with a tented activation filled with games, DIY activities, fan contests, giveaways, and more. There will be a lot to walk through on-site that pays homage to not only the shows and films, but also the characters that define the platform. This activation is billed as the official kick-off of the Nerd Out social media campaign and is built to emphasize what it’s all about.
Accompanying the announcement is a new sizzle reel celebrating all types of nerds, from sci-fi lovers to comedy fanatics, gamers, animation fans, and beyond. It’s a showcase for everything that falls under the Paramount banner, highlighting series like Star Trek: Discovery and Star Trek: Lower Decks alongside Michael Bay‘s Transformers movies and Interstellar on the sci-fi side, while Anchorman, Zoolander, Clueless, and Mean Girls headline the comedies. Paramount’s brands also include gaming franchises that have made the jump to the screen, like the Sonic the Hedgehog movies, and vice versa. The reel spotlights the other side too, with Teenage Mutant Ninja Turtles: Shredder’s Revenge, Avatar Legends: Realms Collide, and more as examples of how Paramount’s most famous IPs have branched into other media.
All the titles featured in the sizzle reel and more will be highlighted online through the Nerd Out social media pages. According to Paramount, fans can expect a mix of exclusive appearances from the stars behind the company’s biggest franchises, creator spotlights that directly connect with the community, and reactive content designed to tap into what everyone is talking about. The combined efforts of the Paramount+ social and creative marketing teams came together to make it a go-to spot for fans, whether they’re watching cult hits, classics, or something much bigger.
Dave Perry, Paramount+’s Vice President of Digital & Social Marketing, described the campaign as being all about community. This isn’t meant to feel like a typical streaming social media page, but a hub for deep cuts, references, and breakdowns for the most invested:
“With the launch of Nerd Out Paramount social channels, we’re building a dedicated community where passionate fans of iconic Paramount franchises like Star Trek, SpongeBob SquarePants, and Teenage Mutant Ninja Turtles can come together to celebrate the stories and characters they love. From fan-favorite moments and obscure easter-eggs, to fun facts and fandom deep dives, this is a space designed for community, discovering hidden gems, and a space for everyone to Nerd Out on the things they love. We’re excited to officially kick things off in San Diego later this month—where fandoms truly come to life.”
Visit the official @nerdoutparamount social media pages for exclusive content on everything from up on Paramount Mountain. The SDCC activation will be open on Thursday, July 24, through Saturday, July 26, from 10 a.m. to 6 p.m. each day.